Bring online eyewear shopping to life.

Fittingbox acquired Luna’s Virtual Try-On product suite in October 2023.

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Average increase in purchase conversion rate*


Average overall increase in ecommerce sales*


SKUs available in the Virtual Eyewear Library

*Based on data from clients who had Virtual Try-On active with at least 70% of their online inventory SKUs.

Trusted by leading brands in eyewear eCommerce


Increase revenue

Drive online sales with a virtual try-on offering unparalleled accuracy and realism.


Reduce returns

Ensure customer satisfaction by taking the guesswork out of finding the right pair of glasses. 


Satisfy customers

Foster loyalty and drive retention with memorable experiences and great looking eyewear.  

Build confidence with realistic, accurate results for every customer. 

Say goodbye to cartoonish renderings and incorrect, idealized fit. The Virtual Try-On technology accurately fits high-quality virtual eyewear, showcasing realistic detail.

Phone with woman using Virtual Try-On

Craft modern shopping experiences with broad, robust functionality. 

Creatively engage with customers across multiple platforms, browsers, and apps, no matter where they are in their journey.  

Cover your bases and protect your customers. 

Virtual Try-On is GDPR, ISO, and HIPAA compliant to ensure the highest levels of data privacy and safety.  

Benefit from 10+ years of experience and investment.

As a vistech category leader, we work with the largest online and omnichannel eyewear retailers in the world to ensure our product stands up to today’s enterprise requirements and customer demands.

A powerful virtual try-on that delights and engages 

Access to the largest Virtual Eyewear Library

Access more than 155,000 high-quality designer frames in our Virtual Eyewear Library when you implement Virtual Try-On.  

AI-based scale

Luna’s patented technology uses more than 20,000 unique facial markers to accurately place frames on each customer’s face. 

Woman wearing sunglasses
Laptop with icons of various browsers

Seamless integration

Virtual Try-On integrates easily with all major eCommerce platforms, including BigCommerce, Magento, Shopify, VTEX, WooCommerce, WordPress, and more.

Frequently asked questions

Luna’s Virtual Try-On is an accuracy-driven, recorded flow that accurately places virtual glasses on the user’s face, using a quick facial scan. Virtual eyewear is positioned based on unique facial markers—true to size and with realistic detail. Users can interact with the image to view the virtual eyewear from multiple perspectives and use it to try on any pair of glasses in your online store.

Coming soon, Luna will offer a live try-on experience. Live VTO is a platform-agnostic augmented reality experience focused on user engagement and discovery. Following the release of Live VTO, Luna plans to add a live-to-recorded configuration offering the speed and simplicity of live try-on with the power and versatility of our recorded experience.

Luna currently supports Virtual Try-On on most major eCommerce platforms, including:

  • BigCommerce

  • Magento

  • Shopify

  • VTEX

  • WooCommerce

  • WordPress

Contact us if you have questions about another eCommerce platform or your custom platform.

Several factors can influence our implementation timeframe, including your current website platform, the number of SKUs you carry, and the size and capabilities of your in-house developer team. Contact us to learn more.

Yes, Luna’s Virtual Try-On has SDKs available for iOS and Android native mobile apps.

Yes, Luna offers over 130,000 SKUs in our Virtual Eyewear Library at no additional cost when used with our Virtual Try-On solution.

Luna has a proprietary digitization process that requires only a few images of each eyewear SKU to create a highly accurate 3D replica. For most partners, it is possible to digitize an entire catalog in six weeks or less.

Luna’s partners have full access to any SKU in Luna’s Virtual Eyewear Library, in addition to new SKUs as they are added. Luna makes any pair of designer frames available to clients who offer them in their online store. However, virtual eyewear files are not available to clients for use outside of Virtual Try-On.

Luna offers both automatic and card-based scaling options to customers. Our proprietary Automatic Scale technology calculates the scale of the user’s head. Our card-based scaling asks users to hold a standard-sized plastic card to their head to scale the virtual eyewear.

Luna takes great care in implementing and maintaining the security and privacy of customer data across our products. Virtual Try-On is HIPAA and GDPR compliant. Contact us to learn more.