Our story begins with a shared frustration with the status quo in the vision category: the process to buy eyewear and contacts is expensive and frustrating and the technology commonly used to figure out your prescription – the phoropter – hasn’t changed in over 100 years!
Retailers and doctors want to create a more seamless omnichannel experience for their patients but have struggled to execute a digital transformation and effectively sell glasses online (which can help drive down the cost) because:
In short, there has been lots of friction in the customer experience which has historically led to low online penetration and a retail experience that hasn’t changed in decades. This is why glasses have remained an expensive and frustrating purchase for customers and why the 2.5 billion people who need glasses still don’t have them.
Ditto, 6over6, Premium Vision and ExpressExam all set out to tackle these problems from different angles.