Gen Z is the “digital native” generation. They’re the first generation who have never known a world without the internet and who’ve likely grown up with smart devices all around them. So it’s really no wonder that they are taking up augmented reality (AR) as part of their preferred online shopping experiences. Read on to learn how Luna’s Fashion Model VTO can help you create an experience that resonates with digitally-savvy consumers.
In recent years, over 20% of Gen Z and even Millennial consumers have tried or are eager to try AR technologies related to “assisted shopping” and that number will only continue to grow. As a result, retailers are exploring ways to bring AR into their experiences. IKEA, Nike, and Sephora have long provided customers with features that allow customers to try products virtually. According to a CBInsights report, interest in virtual fitting room/try-ons is also spiking among executives and investors.
In addition to virtual try-on experiences, there’s a new player in town that’s generating buzz, particularly in the retail eyewear industry. It’s called “Fashion Model VTO.”
What is Fashion Model VTO?
Virtual try-on experiences typically start with a shopper scanning their face or body with a smartphone app or webcam software and then getting immediate image-based results that virtually preview how the garment or eyeglasses they’re looking at would look on them.
Fashion Model VTO uses the same basic concept, but it places product imagery on pre-existing images of models, rather than on the individual shopper. In eyewear retail, model try-on experiences share high-definition renderings of different frames for prescription glasses or sunglasses. Ideally, brands make a diverse range of images available, so that users can get a sense of how the style appears on different genders, skin tones, and face shapes.
The Luna Fashion Model VTO can display still images of models or interactive moving images, depending on your brand’s preference. Retailers can incorporate our solution within our existing Virtual Try-On feature, allowing customers to view any frame on themselves or on models, enhancing the shopping experience.
Check out our Fashion Model VTO eyewear software in-action at Zenni Optical. Click the Try-On button to explore.
With Luna’s Fashion Model VTO, retailers can significantly scale their website content, offering a huge variety of images for each product without needing to plan expensive photoshoots with live models. It enhances and expands your customer experience with a dynamic, interactive, and playful experience for customers.
Fashion Model VTO enhances online and in-store shopping
Virtual try-on creates an interactive experience for any shopper to explore different frames and styles, but sometimes they simply don’t like seeing themselves on camera or have device limitations that can inhibit their shopping. With Fashion Model VTO, they can explore realistic images on real people, without limitations.
Already using Virtual Try-On? Think of Fashion Model VTO as an enhancement that opens up more options to your customers and gives them even more ways to get to know your products. We think of it as a win-win-win.
Fashion Model VTO also works great in-store, as a convenient first step in the shopping process. It allows customers to see how styles look on others as well as on themselves, so when they fall in love with a style, they fall hard.
Create mixed-reality shopping experiences
Particularly for Gen Z, who are approaching early middle age, digital tools like Fashion Model VTO are not just nice-to-have, but a must-have if you want to capture consumer attention and create the mixed-reality experience these shoppers crave. Recent research demonstrates just how much growth is expected in AR in the retail industry in the next few years. With the eyewear software to support it, there’s no reason for glasses retailers not to take the leap.
The key to retail success is to deliver a confident purchase experience that empowers consumers to engage with your products, enjoy the browsing and try-on phase, and make satisfying, well-supported buying decisions. A forward-thinking mindset that supports new consumer experiences, like Model Try-On, will help you stand out in the industry.
Have questions? Want to see a demo? Schedule a call with our team to see how Fashion Model VTO can make a difference for your business.