The Luna Blog

The term “omnichannel” has become a buzzword frequently used in the business world. But what is an omnichannel strategy? Optical retailers and clinics should know a multichannel approach provides patients with a seamless brand experience, whether they’re online using a desktop or mobile device, reaching out via a phone call or text, or visiting your clinic or store.

Transformative self-service technologies enable patients to perform simple vision care tasks online, anytime and anywhere. Learn how digital transformation increases access to services, drives appointments, and helps to unlock eCommerce product sales—all while enabling vision providers to streamline their operations.