The Luna Blog

Vision insights hub.

News, tips, and insights from the global leader in vision care technology.

Omnichannel strategies connect the online and in-store journey

Omnichannel strategies for your eyewear prescription and eCommerce journey

The term “omnichannel” has become a buzzword frequently used in the business world. But what is an omnichannel strategy? Optical retailers and clinics should know a multichannel approach provides patients with a seamless brand experience, whether they’re online using a desktop or mobile device, reaching out via a phone call or text, or visiting your clinic or store.

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What you need to know about online vision care in 2023

Transformative self-service technologies enable patients to perform simple vision care tasks online, anytime and anywhere. Learn how digital transformation increases access to services, drives appointments, and helps to unlock eCommerce product sales—all while enabling vision providers to streamline their operations.

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